Setiap tahun para pecinta kopi Indonesia selalu menantikan kehadiran sebuah pameran kopi. Bisa dikatakan pameran ini merupakan yang terbesar se-Indonesia bahkan se-Asia Tenggara untuk pelaksanaan 2019 lalu. Ya, itu adalah Jakarta Coffee Week.
Pameran kopi ini mampu menarik puluhan ribu orang setiap tahunnya. Pengunjungnya bukan hanya anak muda, kegiatan ini sudah menjadi acara keluarga. Tidak hanya kopi yang tersedia, namun ada juga teh, coklat bahkan es krim.
Selain berisi tenants yang menawarkan berbagai produk maupun promo yang menarik, biasanya Jakarta Coffee Week juga menyelenggarakan kompetisi. Ada kompetisi brewing menggunakan alat Aeropress dan kompetisi roasting kopi.
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Kita tahu bahwa tahun 2020 benar-benar memberikan tantangan sangat berat. Tidak hanya pada kesehatan dan kehidupan sosial, tentunya juga pada kegiatan bisnis. Banyak sekali pengusaha yang terpukul ketika harus tutup sementara akibat adanya PSBB (Pembatasan Sosial Berskala Besar) dari pemerintah.
Banyak sekali kegiatan atau pameran yang harus batal karena kondisi ini. Tidak hanya Indonesia, negara lain pun harus mengalami hal yang sama. Kondisi seperti ini membuat panitia Jakarta Coffee Week yaitu Hype dan ABCD School of Coffee akhirnya memutuskan melaksanakan pameran kopi terbesar ini secara virtual atau online.
Bekerjasama dengan Tokopedia, perusahaan teknologi Indonesia dengan marketplace terdepan, pelaksanaan Jakarta Coffee Week 2020 akan berlangsung sejak 30 Nopember – 6 Desember. Mengusung tema “Revival happens every day as new one begins“, akan hadir ratusan lapak berbagai merek dagan dan usaha.
Sadar bahwa JACOWEEK merupakan perhelatan yang dinanti oleh para pelaku industri kopi, membuat panitia memutuskan tetap melaksanakannya secara online. Menurut Hendri Kurniawan, Founder ABCD School of Coffee, “Tema yang kami usung tahun ini merupakan dorongan kuat untuk seluruh pelaku industri untuk tetap kuat dan terus berinovasi dalam kondisi apapun. Kami mengerti bahwa tahun 2020 adalah tahun yang berat, namun kami hadir untuk memberikan dukungan”.
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